This the one of the most popular jeans in the world. If you ask someone about jeans brand Levi must be one of the answer in it. Levi's jeans had found in 1853 by Levi Strauss. The reason why Levi is the popular jeans is the great design and strong. The secret is a bottom of the crotch this is the main thing that make jeans strong. At First their jeans was popular for cowboy, lumberjacks and rail rode-worker. After that In 1950-1960 Levi's jeans is in peak. They sold a lot of jeans but this time their sold for many kind of person like greasers, mods, rockers, hippies and skinheads and number one selling product is Levi's 501.
One of the main things to process the successful is their marketing. Their marketing is very good too. They have many method to advertising and they often making songs and their songs are always popular to everybody such as When a Man loves a Women by Percy Sledge, Wonderful World by Sam Cooke.
In 2007 Levi's is also popular same likes it before they total annual sell is 4 billion dollar. It is the great number with the brand which established for over 50 years.
Thank you information and picture form
Levi's Wikipedia
and another picture form
Levi's
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